Social Media & Content Creator

Social Media & Content Creator 
Full Time
Sydney NSW  

Coco & Lola is a progressive multi-brand womenswear fashion retailer representing a premium curation of Australian designer brands. Over the past 14  years Coco & Lola has built an internationally recognised brand that celebrates Australian designers and has become an influential fashion retail destination.  Coco & Lola has flagship boutiques located in Sydney, Melbourne and Perth and is leading the way in creating unique and immersive retail spaces that provide exceptional service  and a standout omnichannel experience to our customers Australia-wide.

This is an exciting opportunity for someone with a strong creative eye and attention to detail that is passionate about creating unique content that celebrates the Coco & Lola brand across all digital and social touch points. 

 This role sees you working closely with our Creative and Digital team based in our Head Office in Alexandria, Sydney. You will be responsible for executing and curating authentic, meaningful and engaging content with the Coco & Lola customer front of mind. You will capture all content for our social media channels. This content will explore both still and video mediums. 

As our Social Media and Content Creator you will be  responsible for the operations of Coco & Lola’s social media channels.  This includes the communication and representation of the Coco & Lola brand across all social media touchpoints and platforms. You will work closely with our Head of Styling and Brand Visuals to reinvigorate our brand presence across all social media channels. 

This role is highly creative which requires thinking outside of the box and bringing new ideas to the forefront daily. In a hands-on and fast paced role, you will develop highly engaging content across multiple digital channels  that has a strong link to brand strategy. You will be a brand ambassador for Coco & Lola in every facet and  requires a highly organised, quick to pivot and passionate team player. 

Role & Responsibilities

  • Create, execute and capture engaging,  innovative and unique content for our Coco & Lola customer across all digital and social media platforms, including Instagram (grid, stories and reels), eDMs, Facebook, Tik Tok. Pinterest and the Coco & Lola website.

  • Be responsible for bringing the Coco & Lola brand vision to life across all social media platforms. Including and not limited to:  Instagram Grid, Instagram Stories, Instagram Reels,  Instagram TV, Tik Tok, Pinterest, Facebook, LinkedIn, Youtube.

  • Create both static and motion content in line with creative briefs developed by our Head of Styling and Brand Visuals. This could include but not limited too;  flatlays, rack and visual merchandising  imagery and videos. This will also evolve to a collaborative process where you will work closely with the Head of Styling and Brand Visuals to continually develop new content ideas for social media platforms. 
  • Be able to work independently and proactively to execute creative briefs and lead by example when creating and being present within the Coco & Lola retail space.

  • Be involved in weekly meetings / or as necessary with the Creative and Digital Team to discuss content performance, engagement and  new concepts. 
  • Have a finger on the pulse with new social media trends and platforms to keep Coco & Lola at the forefront of.

  • Be involved and take part in Coco & Lola content, while being a brand ambassador for Coco & Lola in every facet.
  • Be able to edit and create IG Reels and Tik Tok videos. 

  • Have a strong eye and attention to detail, ensuring that the Coco & Lola brand and product is represented to the highest standard in created content.

  • Visit Coco & Lola boutiques to capture in store content as required for digital and social media platforms. 
  • Constantly draw inspiration from a wide variety of fashion media to inspire content ideas, posing references, cropping, angles and movement to share with the key leaders in the creative team for feedback. 
  • Work closely with the Head of Styling and Brand Visuals to ensure our imagery and content is strong, consistent and inline with our overall brand guidelines. For example this includes, framing, lighting, angles, model poses and cropping.
  • Ensure the Coco & Lola brand standards are maintained, managed and delivered in order to build our social media community and  grow followers and inline with our KPIs and benchmarks.

  • Manage and engage with our Coco & Lola community across all social media platforms daily, including responding to all comments from our customers including direct messages, reviews and feedback
  • Manage and upload the daily social media content. Including but not limited to: Instagram  stories, reels, Tik Tok to meet daily KPI’s around post frequency, engagement & sales. This includes curating, editing, scheduling and publishing all content to social media channels while following our brand guidelines and unique tone of voice in all copywriting and communication.

  • Remain up to date with social media market trends globally and within the fashion and beauty space and keep Coco & Lola at a market leader and at the forefront of all social media strategies and execution.
  • Unpack and prepare all stock and product for each content shoot. This includes pulling correct sizes, steaming and organising stock to ensure shoots days run efficiently. 
  • Reconcile all product and stock at the end of each content shoot for social media and ensure it is returned to the brand or put back away with Head Office stock. 
  • Constantly have a finger on the pull across stock levels to content that reflects products that are relevant and seasonally appropriate. Use internal systems (shopify and retail express) to support this process.

  • Follow the Coco & Lola EOD process to ensure the Coco & Lola content studio is always left clean and organize.

  • Have excellent copywriting skills, strong verbal communication and time planning skills.

  • Be highly organised with the ability to work independently and within a team environment.

  • The ability to adapt to change and work in a fast paced and dynamic environment

  • Have excellent attention to detail and a keen eye of creative and visual details and accuracy. 

About the Role 

This role is based both in our Head Office in Alexandria and within our Sydney Boutiques in Double Bay and Manly. 


Skills & Experience

  • Experience in a social media and content creating role with a premium fashion brand or fashion retailer 
  • Hands on experience with content creation and photography
  • Proficient in photo and video editing for Instagram Reels and Tiktok 
  • Previous experience in curating an aesthetic instagram feel with a strong brand identity 
  • Previous experience on social media reporting and performance using social media management tools 
  • Proven results in creating engaging and viral content on reels and tiktok 
  • Knowledge and experience of all social media platforms 
  • Knowledge of inshot, premier pro and the adobe suite 

To apply for this role, email a copy of your CV, Cover letter and a copy of your recent content portfolio to  

What we are looking for at Coco & Lola 

We are looking for adaptable, resilient and proactive talent who will contribute to our culture of positivity, creativity and growth. We are looking for like-minded people who are passionate about content, Australian fashion and inspiring our Customers.