Rumer Loulou Maxi Dress in Prima


With a focus on contemporary structure and elegant detail, the Loulou Maxi Dress in Prima from Rumer is a statement silhouette we can't help but love.

Designed to flatter and form, the Loulou Maxi is crafted from a lightweight and breathable linen in a soft dusty rose hue. Cut with a flattering structured square neckline, it is fitted through the bodice and straight silhouette skirt, featuring an adjustable side gather detail and thigh high side split.

Exaggerated tucks across the bustline are complimented by an intricate self-tie detail across the exposed back, offering a playful side to a sophsticated silhouette to celebrate lifes special moments.

Coco Styling Tip: For those special engagement festivities style with Alias Mae Nelle Heel in Natural, Amber Sceats Caspian Earring in Gold and Porter Frill Cuff and Bubble Ring in Gold. 

Our Coco girl Eden wears a Size AU 8 / Small

Fabric: 100% Linen
- Pleated bodice
- Lace up back
- Ruched detail with drawstring
- Thigh high leg split
- Cold hand wash
- Dry cleanable

Shipping: We offer Complimentary Express Shipping on all orders Australia Wide. We also ship internationally* via DHL.

International Customers Please Note: Customs Clearance and Taxes are the responsibility of the customer and are not charged during the checkout process.

For more information on our Shipping Services

Returns: Full priced items are avaliable for credit note, exchange or refund. 
Items purchased on
 SALE item are eligible for a credit note or exchange unless faulty. 

For more information on our Returns Policy


The Coco Girls are here to assist you with all your styling and shopping needs. 

You can contact the team via email 

For more information and to contact our Customer Care Team